National Research Corporation Overview
Pro stress-test →National Research Corporation (NRC Health) is a healthcare experience management company providing analytics and insights to improve patient and employee experience across healthcare organizations. The company's subscription-based solutions deliver actionable data on patient experience, care transitions, employee engagement, reputation management, and brand loyalty—mission-critical elements for healthcare provider success.
Strategic Profile
Pro stress-test →NRC Health leverages proprietary analytics and AI capabilities (Huey AI) to help healthcare systems understand consumer behavior and optimize the patient journey. The company maintains a strong recurring revenue model (99% of total revenue) with Total Recurring Contract Value of $144.1M as of Q4 2025, positioned as a critical digital health infrastructure provider in a large, growing market for patient experience management.
Competitive Landscape
Pro stress-test →NRC Health operates in a growing healthcare experience management and patient engagement analytics market. Primary competitors include Press Ganey Associates (Press Ganey Solutions), Lumerus/Lumerus PX, and emerging digital health analytics platforms like Kyruus and Trustmark. NRC differentiates through proprietary Human Understanding methodology, comprehensive solution suite spanning patient/employee experience, and established customer relationships with major health systems.
Industry Context
National Research Corporation operates in Healthcare IT / Patient Experience Management & Analytics.
Key facts
Founded: 1981 · Headquarters: Lincoln, US · Revenue: $137.4M · Market cap: $274M