NPAW Overview
Pro stress-test →NPAW is the leading video intelligence company helping major online media services make smarter data-driven decisions to grow, with a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement. The company serves more than 155+ video services and processes over 100 billion plays per year worldwide.
Strategic Profile
Pro stress-test →Founded in 2008 in Barcelona by the co-founders of the VoD service Wuaki.tv (acquired by Rakuten in 2012 and became Rakuten TV), NPAW shifted focus from platform provision to video business intelligence. The company is the first global provider to merge video application usage data with video analytics insights, matching Quality of Experience (QoE)/Quality of Service (QoS) with UI/UX in a single suite.
Competitive Landscape
Pro stress-test →NPAW competes in the video analytics and streaming intelligence market against vendors offering QoE monitoring, audience analytics, and content performance insights. Primary competitors include Nielsen (traditional media measurement transitioning to streaming), Conviva (real-time streaming analytics), and emerging CDN-integrated solutions from Fastly and Cloudflare. NPAW's differentiator is its integrated approach combining QoE/QoS with UI/UX analytics in a single platform, plus its deep streaming-first heritage and enterprise customer base.
Industry Context
NPAW operates in Video streaming analytics and intelligence.
Key facts
Founded: 2008 · Headquarters: Barcelona, Spain · Employees: 101-250