Noom, Inc. Overview
Pro stress-test →Noom is a digital platform for weight loss management and behavior change, founded in 2008 and based in New York City. The company offers personalized nutrition support for weight loss management, psychological support for chronic health conditions, and tracking tools for food and exercise. Noom has evolved beyond consumer subscriptions to become a clinical-stage health platform integrating GLP-1 medications with behavioral coaching.
Strategic Profile
Pro stress-test →Noom's primary revenue stream is subscription-based with monthly, quarterly, and annual plans, complemented by B2B2C business selling Noom as a benefit to employers and health plans, and as the support arm of drug protocols. The company acquired Tailor Made Compounding in April 2026 to vertically integrate its compounding pharmacy supply chain and gain direct control over production of compounded GLP-1 and HRT medications. Strategic partnerships with major healthcare entities (Highmark, Castlight) and pharmaceutical companies position Noom for enterprise-scale adoption.
Competitive Landscape
Pro stress-test →Noom's top competitors include Kaia Health, Thrive Global, and Magellan Health. Other direct competitors include FiNC Technologies, Lark, Omada, Doctor On Demand, and Vida. Telehealth giants and specialized startups are expanding obesity portfolios, raising customer acquisition costs and compressing margins for incumbents like Noom.
Industry Context
Noom, Inc. operates in Digital weight loss and obesity treatment platforms.
Key facts
Founded: 2008 · Headquarters: New York, US · Employees: 1,183 · Revenue: $368.9M (2026) · Market cap: N/A