Nexxen International Ltd. Overview
Pro stress-test →Nexxen International Ltd. is a global unified advertising technology (AdTech) platform that provides comprehensive software solutions for advertisers, agencies, and publishers. The company specializes in video and Connected TV (CTV), providing a unified, data-driven ecosystem featuring demand-side (DSP) and supply-side (SSP) solutions. Nexxen operates a fully integrated "end-to-end" technology stack, which is a significant differentiator in the fragmented AdTech landscape.
Strategic Profile
Pro stress-test →The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Following a successful rebranding and integration of its Amobee acquisition, Nexxen is increasingly recognized as a sophisticated end-to-end ad-tech stack and is uniquely positioned to benefit from the massive shift toward Connected TV (CTV) and data-driven programmatic advertising.
Competitive Landscape
Pro stress-test →Nexxen is viewed on Wall Street as a 'value play' within the high-growth ad-tech sector, with analysts believing the stock is significantly undervalued compared to its fundamental performance and technological capabilities. Primary competitors include Magnite, Criteo, and DoubleVerify, each offering specialized programmatic advertising solutions. Nexxen's differentiation lies in its unified DSP/SSP integration and exclusive VIDAA ACR data.
Industry Context
Nexxen International Ltd. operates in Programmatic video advertising platform.
Key facts
Founded: 2007 · Headquarters: Tel Aviv, Israel · Employees: 909 · Revenue: $373M · Market cap: $478M