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New Wave Group AB: Business Overview, Financials & Competitive Analysis

New Wave Group designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors. The company operates globally across multiple regions and manages a diverse portfolio o...

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What's in This Report
New Wave Group AB OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Diversified brand holding company with stable cash generation, dividend income appeal, and niche market positioning in corporate...

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Industry Specialty Retail / Consumer Discretionary
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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New Wave Group AB Overview

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New Wave Group designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors. The company operates globally across multiple regions and manages a diverse portfolio of well-established brands across three core business segments.

Strategic Profile

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The group achieves synergies by coordinating the design, purchasing, marketing, warehousing and distribution of its product range, with diversification across both corporate promo and retail markets. The Corporate segment derives maximum revenue for the group, providing a stable foundation for brand portfolio growth and international expansion.

Competitive Landscape

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New Wave Group operates in the houseware and apparel sector with three business areas: Corporate Promo, Sports & Leisure and Gifts & Home Furnishings. The company competes with larger multinational consumer goods companies and specialized retailers in branded merchandise and home furnishings, differentiating through its integrated brand portfolio and supply chain coordination.

Industry Context

New Wave Group AB operates in Specialty Retail / Consumer Discretionary.

Key facts

Founded: 1989 · Headquarters: Gothenburg, Sweden · Employees: 2730 · Revenue: 9.53B SEK · Market cap: 13.3B SEK

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The top findings that survived the multi-agent debate for New Wave Group AB.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Corporate Merchandise & ApparelLarger competitors with broader product portfolios→Sports & Leisure BrandsSpecialized athletic and outdoor apparel competitors→Home Furnishings & GiftsDirect competitors in home decoration and gift segments→

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Industry context

New Wave Group AB operates in Specialty Retail / Consumer Discretionary. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does New Wave Group AB do?+
New Wave Group designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors. The company operates globally across multiple regions and manages a diverse portfolio o...
What is New Wave Group AB's Cyborg Score?+
New Wave Group AB has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are New Wave Group AB's main competitors?+
Named competitors include Corporate Merchandise & Apparel, Sports & Leisure Brands, Home Furnishings & Gifts. The full competitive landscape is in the AskCyborg report.
How can I get the full New Wave Group AB research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the New Wave Group AB research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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