NAVER Corporation Overview
Pro stress-test →South Korean internet giant Naver reported 2025 revenue of 12 trillion won ($9.1 billion), driven by strong growth in commerce and fintech and a renewed push to monetize artificial intelligence services. The company operates South Korea's dominant search portal while expanding into diversified internet services including e-commerce, cloud computing, and digital content.
Strategic Profile
Pro stress-test →Naver declared 2026 the first year of full-scale AI monetization, with AI accounting for about 55% of advertising revenue growth in 2025, and plans to roll out hyper-personalized AI agents across its services, beginning with a shopping agent for Naver Plus Store. The financial unit is proceeding with plans to bring crypto exchange operator Dunamu under full ownership, fueling market expectations of expanded use of Naver Pay's 34 million-user ecosystem.
Competitive Landscape
Pro stress-test →Google could continue taking internet search market share in South Korea, and AI could threaten search in general. Naver has been the leading search portal in South Korea for many years while evolving into a platform providing various internet services including e-commerce, fintech, videos, and cloud services.
Industry Context
NAVER Corporation operates in Internet Services and Digital Commerce.
Key facts
Founded: 1999 · Headquarters: Seongnam-si, South Korea · Revenue: $9.15B · Market cap: $28.6B