mParticle, Inc. Overview
Pro stress-test →mParticle is a mobile-first customer data platform (CDP) that collects, unifies, and activates customer data in real time across mobile apps, websites, and server-side sources. Founded in 2013 and acquired by ecommerce technology company Rokt in January 2025 for $300 million, mParticle's product suite includes real-time event streaming, IDSync (identity resolution), Data Planning (data quality enforcement), Audiences (segmentation and activation), and Cortex (AI/ML predictions), with 300+ pre-built integrations.
Strategic Profile
Pro stress-test →mParticle is purpose-built data infrastructure — strongest in mobile data collection, real-time event processing, and data quality — that expanded into the full CDP category. Rokt is a profitable ecommerce advertising company, providing financial stability for mParticle's continued development. However, Rokt's core business is ecommerce transaction optimization, not marketing technology, and buyers should evaluate whether Rokt's product roadmap priorities align with their CDP requirements beyond ecommerce use cases.
Competitive Landscape
Pro stress-test →mParticle's top competitors include Capillary Technologies, Twilio and Segment. Other competitors include Kissmetrics, Swrve, BlueConic, and Lytics. mParticle differentiates through superior mobile-first capabilities and real-time data quality enforcement, though it occupies a Niche Player position in Gartner's evaluation relative to comprehensive CDP platforms.
Industry Context
mParticle, Inc. operates in Customer Data Platforms (CDPs).
Key facts
Founded: 2013 · Headquarters: New York, US · Employees: 106 · Revenue: N/A · Market cap: N/A