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Movado Group, Inc.: Business Overview, Financials & Competitive Analysis

Movado Group designs, sources, markets, and distributes watches worldwide under Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, a...

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What's in This Report
Movado Group, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Accessible luxury watch player with strong brand portfolio and digital momentum, but hindered by near-term tariff exposure and...

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Industry Luxury Goods - Watches and Accessories
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Movado Group, Inc. Overview

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Movado Group designs, sources, markets, and distributes watches worldwide under Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. The company operates a dual-segment model with owned/licensed watch brands and direct-to-consumer company stores, competing in the accessible luxury and fashion watch categories.

Strategic Profile

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Movado brand comparable sales grew 17.7% within company stores, while licensed brands overall grew 6.4%. Management is increasingly optimistic about improving dynamics in the fashion and accessible luxury watch categories, citing stronger demand from women and younger buyers. The company maintains a strong balance sheet with $183.9 million in cash and no debt.

Competitive Landscape

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Movado competes with Fossil Group and Signet Jewelers, while larger conglomerates like Richemont dominate ultra-luxury tier; Movado occupies strong niche in accessible luxury and fashion watch categories. Key risks include continued smartwatch industry growth and global consumer confidence fluctuations.

Industry Context

Movado Group, Inc. operates in Luxury Goods - Watches and Accessories.

Key facts

Founded: 1961 · Headquarters: Paramus, New Jersey · Revenue: $161.8M (Q2 FY2026)

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

SmartwatchesDigital wearables capturing younger demographicsUltra-Luxury WatchesPremium positioning above accessible luxury segmentTraditional Watch BrandsCompetitor in fashion and accessible luxury watchesJewelry RetailersMulti-brand jewelry and watch retailer

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Industry context

Movado Group, Inc. operates in Luxury Goods - Watches and Accessories. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Movado Group, Inc. do?+
Movado Group designs, sources, markets, and distributes watches worldwide under Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands comprising Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, a...
What is Movado Group, Inc.'s Cyborg Score?+
Movado Group, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Movado Group, Inc.'s main competitors?+
Named competitors include Smartwatches, Ultra-Luxury Watches, Traditional Watch Brands, Jewelry Retailers. The full competitive landscape is in the AskCyborg report.
How can I get the full Movado Group, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Movado Group, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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