mCaffeine Overview
Pro stress-test →mCaffeine is a Series C company founded in 2015 by Vikas Lachhwani, Tarun Sharma, Saurabh Singhal and Mohit Jain. It operates as an online retailer of caffeinated skin and hair care products and is India's first caffeinated personal care brand, offering a wide range of products infused with coffee and other natural ingredients.
Strategic Profile
Pro stress-test →Products are distributed DTC on Amazon, Nykaa, Flipkart, and are present in more than 5,000 offline stores across India. mCaffeine is PETA-certified cruelty-free and committed to being a 100% vegan brand. The portfolio comprises more than 95 caffeine-based products in multiple categories, with the major ones being Body Care, Face Care, Hair Care, Eye Care and Lip Care.
Competitive Landscape
Pro stress-test →mCaffeine's top competitors include Pilgrim, MyGlamm and Mamaearth, all D2C and omnichannel personal care brands competing in India's premium beauty segment. The company faces competition from 730 active competitors, including 51 funded and 15 that have exited. mCaffeine differentiates through its unique caffeine-based formulations and strong brand positioning around natural, vegan, cruelty-free products.
Industry Context
mCaffeine operates in D2C Personal Care and Beauty.
Key facts
Founded: 2015 · Headquarters: Mumbai, India · Employees: 211 as of August 2025 · Revenue: ₹239 Cr (~$28.5M USD) as of March 2025