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Marriott Vacations Worldwide Corporation: Business Overview, Financials & Competitive Analysis

Marriott Vacations Worldwide is a leading global vacation company offering vacation ownership, exchange, rental and resort management with 120 vacation ownership resorts and approximately 700,000 owner families. The c...

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Marriott Vacations Worldwide Corporation OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Turnaround story with strong forward guidance and new leadership, but elevated leverage and recent write-downs create near-term...

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Industry Vacation Ownership & Resort Management
2 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Marriott Vacations Worldwide Corporation Overview

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Marriott Vacations Worldwide is a leading global vacation company offering vacation ownership, exchange, rental and resort management with 120 vacation ownership resorts and approximately 700,000 owner families. The company operates premium brands including Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club.

Strategic Profile

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Recent leadership changes appointed Matt Avril as CEO and Mike Flaskey as President, with 2026 guidance pointing to higher contract sales and adjusted free cash flow while maintaining a $0.80 quarterly dividend. The company projects adjusted free cash flow could reach $375-425 million in 2026, driven by reduced inventory spending, working capital changes, and $200-250 million from non-core asset sales.

Competitive Landscape

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Marriott Vacations carries market value near $2.3 billion; competitors include Hilton Grand Vacations and Travel + Leisure in the timeshare space. The company competes through premium brand portfolio and high-occupancy vacation ownership model targeting affluent consumers.

Industry Context

Marriott Vacations Worldwide Corporation operates in Vacation Ownership & Resort Management.

Key facts

Founded: 1984 · Headquarters: Orlando, US · Revenue: $5.03B · Market cap: $2.3B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Marriott Vacations Worldwide Corporation.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Hilton Grand VacationsVacation ownership and exchange services→Travel + LeisureVacation ownership and resort management→

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Industry context

Marriott Vacations Worldwide Corporation operates in Vacation Ownership & Resort Management. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Marriott Vacations Worldwide Corporation do?+
Marriott Vacations Worldwide is a leading global vacation company offering vacation ownership, exchange, rental and resort management with 120 vacation ownership resorts and approximately 700,000 owner families. The c...
What is Marriott Vacations Worldwide Corporation's Cyborg Score?+
Marriott Vacations Worldwide Corporation has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Marriott Vacations Worldwide Corporation's main competitors?+
Named competitors include Hilton Grand Vacations, Travel + Leisure. The full competitive landscape is in the AskCyborg report.
How can I get the full Marriott Vacations Worldwide Corporation research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Marriott Vacations Worldwide Corporation research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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