MARA Holdings, Inc. Overview
Pro stress-test →MARA Holdings, Inc. is an American digital asset technology and cryptocurrency mining company headquartered in Fort Lauderdale, Florida, founded in 2010. The company has evolved from a patent-holding entity to become one of the world's largest Bitcoin and Kaspa miners, focusing on blockchain infrastructure and digital assets.
Strategic Profile
Pro stress-test →MARA has pivoted from pure Bitcoin mining to energy-dominant digital infrastructure for enterprise, hyperscale, and AI customers. The company partnered with Starwood Capital for utility-scale AI and HPC infrastructure development with 2.5+ gigawatts of potential capacity, enhancing access to institutional investment-grade capital and improving long-term cash flow visibility. MARA completed acquisition of a majority stake in Exion to diversify revenue through sovereign cloud and enterprise AI compute offerings.
Competitive Landscape
Pro stress-test →Key competitors include Riot Platforms, Inc., CleanSpark, Inc., and Core Scientific, Inc. MARA competes on hash rate capacity, energy cost efficiency, and scale. Marathon is one of the largest publicly listed miners by hash rate targeting 75 exahash per second capacity, with cost-cutting efforts supporting competitive position but remaining highly exposed to Bitcoin's price swings and regulatory scrutiny.
Industry Context
MARA Holdings, Inc. operates in Digital Asset Technology / Bitcoin Mining / Cryptocurrency Infrastructure.
Key facts
Founded: 2010 · Headquarters: Fort Lauderdale, Florida · Revenue: $907.1M (2025)