Lytics, Inc. Overview
Pro stress-test →Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks. The company offers tools to unify customer data, provide behavioral insights, and automate marketing workflows such as ad targeting and personalization. In January 2025, Contentstack, an Austin-based company that helps brands store content and create personalized digital experiences, announced the acquisition of Lytics, a Portland, Ore.-based startup that spent the past 11 years building out a customer data platform.
Strategic Profile
Pro stress-test →Lytics targets retail, media, and consumer packaged goods (CPG) verticals. Customers include Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, Live Nation, and others. James McDermott, who co-founded Lytics and led the company as CEO, became Contentstack's global head of data products following the acquisition.
Competitive Landscape
Pro stress-test →Lytics' competitors include Seattle startup Amperity and Usermind, a Seattle startup acquired by Qualtrics in 2021. Other CDP competitors in the market include MoEngage, mParticle, BlueConic, and Tealium, which offer overlapping identity resolution, profile building, and real-time personalization capabilities.
Industry Context
Lytics, Inc. operates in Customer Data Platforms (CDPs).
Key facts
Founded: 2013 · Headquarters: Portland, Oregon, US · Employees: 22 (as of May 2026) · Revenue: N/A · Market cap: N/A