LiveRamp Holdings, Inc. Overview
Pro stress-test →LiveRamp operates a data collaboration platform that enables organizations to unify customer and prospect data to build a single view of the customer in a way that protects consumer privacy. The platform supports people-based marketing solutions including data collaboration, activation, measurement and analytics, identity, and data marketplace, serving enterprise marketers, agencies, marketing technology providers, publishers, and data providers across diverse industries.
Strategic Profile
Pro stress-test →LiveRamp's neutral, privacy-focused data connectivity and identity solutions position it well for growth amid AI-driven marketing, regulatory changes, and the shift toward advanced media channels. The company can reach consumers across 92% of the advertising ecosystem, including Disney, Hulu, Pinterest, Snap, Spotify, Perplexity, Netflix, and TikTok.
Competitive Landscape
Pro stress-test →LiveRamp reaches 92% of the advertising ecosystem versus competitors like The Trade Desk, Epsilon, Merkle, and traditional data providers. The company competes on privacy-first approach, platform neutrality, and breadth of data connections while facing pressure from Google and Meta's walled gardens and emerging AI-native martech platforms.
Industry Context
LiveRamp Holdings, Inc. operates in MarTech / Data Collaboration Platform.
Key facts
Founded: 2011 · Headquarters: San Francisco, US · Employees: 1,300 · Revenue: $745.6M