Liquid I.V. Overview
Pro stress-test →Liquid I.V. is the #1 powdered hydration brand in America, offering powdered hydration solutions to elevate vitality with a focus on impact. The company was acquired by Unilever on September 1, 2020, and operates as a subsidiary of the global consumer goods giant.
Strategic Profile
Pro stress-test →Liquid I.V. utilizes LIV HYDRASCIENCE™, a science-backed formula with optimized electrolytes, essential vitamins, and clinically tested nutrients, delivering 3x more electrolytes than leading sports drinks with 5 essential nutrients. The brand is available online and in-store at over 40,000 retailer doors across the United States, with over 54 million servings donated to date and a commitment to donate 150 million servings by 2032.
Competitive Landscape
Pro stress-test →Competitors include Kuli Kuli, HiPP, Hydrant, Amazing Grass, and iSatori. Liquid I.V. stands 3rd in total funding among its competitors. The category includes both established CPG players and emerging functional hydration startups, with Liquid I.V. maintaining market leadership through brand recognition and retail distribution scale.
Industry Context
Liquid I.V. operates in Functional Beverages / Hydration Nutraceuticals.
Key facts
Founded: 2012 · Headquarters: Los Angeles, US · Employees: 377 (as of March 2026) · Revenue: $63M (2025) · Market cap: N/A