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Liftoff Mobile: Business Overview, Financials & Competitive Analysis

Liftoff Mobile was formed when Blackstone combined its portfolio companies Liftoff and Vungle in 2021, providing marketing and monetization tools for mobile app developers to help them acquire users and drive engageme...

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What's in This Report
Liftoff Mobile OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Blackstone-backed mobile marketing infrastructure platform transitioning to public markets with scale (140K apps), recurring...

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Industry Mobile App Marketing & Ad Tech
5 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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Liftoff Mobile Overview

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Liftoff Mobile was formed when Blackstone combined its portfolio companies Liftoff and Vungle in 2021, providing marketing and monetization tools for mobile app developers to help them acquire users and drive engagement. The platform serves 140,000 apps and generated $741M in trailing twelve-month revenue.

Strategic Profile

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Liftoff Mobile provides critical infrastructure for mobile app developers, offering marketing and user acquisition tools that help developers find, recruit, and retain users. The company has positioned itself as a leading independent, privacy-focused mobile advertising platform in the competitive mobile marketing ecosystem.

Competitive Landscape

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Aarki, OpenX, Swrve, ironSource, and Moloco are among 69 competitors of Liftoff Mobile. The company competes in a crowded mobile ad tech market but differentiates through Blackstone backing, scale (140K apps), and AI-powered optimization capabilities focused on customer acquisition and monetization.

Industry Context

Liftoff Mobile operates in Mobile App Marketing & Ad Tech.

Key facts

Founded: 2012 · Headquarters: Redwood City, US · Employees: 726 · Revenue: $741M (TTM) · Market cap: $4.35B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Liftoff Mobile.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

OpenXMobile and programmatic advertising platform→ironSourceMobile app development and monetization platform→MolocoMachine learning marketing automation for mobile→AarkiMobile user acquisition and programmatic advertising→SwrveCustomer engagement and mobile analytics platform→

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Industry context

Liftoff Mobile operates in Mobile App Marketing & Ad Tech. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Liftoff Mobile do?+
Liftoff Mobile was formed when Blackstone combined its portfolio companies Liftoff and Vungle in 2021, providing marketing and monetization tools for mobile app developers to help them acquire users and drive engageme...
What is Liftoff Mobile's Cyborg Score?+
Liftoff Mobile has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Liftoff Mobile's main competitors?+
Named competitors include OpenX, ironSource, Moloco, Aarki. The full competitive landscape is in the AskCyborg report.
How can I get the full Liftoff Mobile research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Liftoff Mobile research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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