Lifetime Brands, Inc. Overview
Pro stress-test →Lifetime Brands designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company owns or licenses various brands, including Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends.
Strategic Profile
Pro stress-test →Lifetime Brands boasts a diverse portfolio of well-known brands and strong connections with major retailers like Walmart, Target, and Amazon. The company has launched Project Concord, focused on international business turnaround to accelerate global growth and optimized infrastructure for its U.S. business with increased capacity.
Competitive Landscape
Pro stress-test →Lifetime Brands competes in the consumer durables sector for kitchenware, tableware, and home products. Key competitors include established manufacturers and private label providers selling through major mass-market merchants, specialty retailers, department stores, and e-commerce platforms. The company's advantage lies in its portfolio of licensed and owned brands with established retail relationships.
Industry Context
Lifetime Brands, Inc. operates in Consumer Durables - Kitchenware, Tableware, and Home Products.
Key facts
Founded: 1945 · Headquarters: Garden City, New York · Employees: 1,180