Licious Overview
Pro stress-test →Licious is an online retailer of fresh and high-quality meat products, providing a platform for customers to order meat through their mobile devices. Temasek-led funding valued Licious at $1B, making it India's first D2C unicorn for fresh meat delivery.
Strategic Profile
Pro stress-test →Licious has pivoted from pure-D2C to omnichannel: launching branded offline stores (50+ stores planned by March 2026) and partnering with Blinkit, Swiggy Instamart, and Zepto for 30-minute delivery. FY25 revenue recovered to ₹795 Cr (+16% YoY), with EBITDA loss shrinking 45% to ₹163 Cr and net loss narrowing 27% to ₹218 Cr, positioning the company toward profitability.
Competitive Landscape
Pro stress-test →Licious' top competitors include TenderCuts, FreshToHome and Good To Go. Licious ranks 1st amongst 9 active competitors in terms of total funding. Quick commerce platforms (Blinkit, Zepto) are developing own private-label fresh meat products—potential disintermediation threat.
Industry Context
Licious operates in E-commerce / Food & Beverage (Fresh Meat Delivery).
Key facts
Founded: 2015 · Headquarters: Bangalore, India · Employees: 2,177 (as of August 2025) · Revenue: ₹795 Cr (FY25) · Market cap: $1.5B (as of March 2023)