Leejam Sports Company Overview
Pro stress-test →Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. The company owns and operates a network of sports and fitness centers in the Middle East and North Africa under the name Fitness Time, with brands including Fitness Time Plus, Fitness Time, Fitness Time Pro, Fitness Time Junior, Fitness Time Ladies, and Fitness Time Ladies Pro. The company is a leading player in the regional fitness industry with substantial brand equity.
Strategic Profile
Pro stress-test →As of March 2023, the Company operates the largest network of fitness centers in the Middle East and North Africa region with 160 operational fitness centers in 28 cities in Saudi Arabia and UAE, with Fitness Time being a well-established, trusted, and respected brand synonymous with quality, size, amenities, and cleanliness, perceived as the best fitness brand in the MENA region. The company generates maximum revenue from its Local region segment through subscriptions and membership models.
Competitive Landscape
Pro stress-test →Leejam operates in the subscription-based fitness services sector, competing with international fitness chains and local operators in the Middle East. The company maintains competitive advantage through its largest network size, premium brand positioning under Fitness Time, and integrated service portfolio spanning budget to luxury segments.
Industry Context
Leejam Sports Company operates in Health & Fitness Centers / Leisure & Recreation.
Key facts
Founded: 2008 · Headquarters: Riyadh, Saudi Arabia · Revenue: $427M · Market cap: $1.38B