Lacoste Overview
Pro stress-test →Lacoste, established in 1933, is a prominent casual luxury apparel brand specializing in manufacturing and retailing a diverse range of products for men, women, and children, including footwear and sneakers. Two Lacoste items are sold every second in the world.
Strategic Profile
Pro stress-test →As a global brand with 8,500 team members present in more than 100 countries on all continents, Lacoste offers a complete range of products including apparel, footwear, leather goods, underwear, fragrances, eyewear and watches developed with unique 'savoir faire' in the most qualitative, responsible and ethical way. The brand reported a 65.8% increase in revenue in 2024 with new footwear distribution deals and wholesale growth.
Competitive Landscape
Pro stress-test →Lacoste competes against brands including AllSaints Retail, Guess, Coach, Lululemon Athletica, and others in the casual luxury apparel market. The brand maintains a differentiated positioning through its heritage, product diversity spanning apparel to accessories, and global distribution spanning retail and e-commerce channels.
Industry Context
Lacoste operates in Apparel & Fashion Retail.
Key facts
Founded: 1933 · Headquarters: Paris, France · Employees: 10,913 · Revenue: $1.7B