Kylie Cosmetics Overview
Pro stress-test →Kylie Cosmetics develops and sells cosmetic items, including lip products, face makeup, eye makeup, and skin-related formulations through direct-to-consumer e-commerce and retail distribution partnerships. Founded by Kylie Jenner, the company began selling Kylie Lip Kits on November 30, 2015, and has evolved into a global beauty brand with significant market presence.
Strategic Profile
Pro stress-test →As of January 2026, Kylie Cosmetics operates as part of Coty's Prestige portfolio alongside brands like Burberry, Gucci, and Marc Jacobs. Kylie retains a 44% stake in Kylie Cosmetics, which has pivoted from heavy Instagram glam to clean beauty and skin-first formulations. The brand has expanded significantly from its direct-to-consumer roots to global retail distribution in over 50 countries.
Competitive Landscape
Pro stress-test →Too Faced Cosmetics, Glossier, SKKN BY KIM, Huda Beauty, and NYX Professional Makeup are some of the competitors of Kylie Cosmetics. The brand competes in the celebrity-founded beauty space and premium/prestige color cosmetics category. Kylie Cosmetics differentiates through authentic founder connection, direct-to-consumer expertise, and strategic Coty distribution advantage.
Industry Context
Kylie Cosmetics operates in Premium color cosmetics and skincare.
Key facts
Founded: 2015 · Headquarters: Los Angeles, US · Employees: 7 · Revenue: $351M (2025 e-commerce; Coty stake valued at ~$1.2B enterprise 2019)