Kweichow Moutai Co., Ltd. Overview
Pro stress-test →Kweichow Moutai produces and sells liquor products in China and internationally, offering liquors under the Kweichow Moutai, Moutai Wangzi liquor, Moutai 1935 liquor, Han Jiang liquor, and Lai Mao liquor brands. Its flagship product, 53-degree Feitian Moutai, is known as China's national drink and has been consumed during many high-profile historical and political events.
Strategic Profile
Pro stress-test →The company achieves the industry's highest retail prices and profit margins given its remarkable pricing power, premium product quality, and unparalleled brand strength. With a brand value of US $87.298 billion, Kweichow Moutai has remained the first liquor brand in Kantar's BrandZ Top 100 Most Valuable Brands List for seven consecutive years.
Competitive Landscape
Pro stress-test →Kweichow Moutai is one of China's leading liquor producers. Main competitors in premium Chinese spirits include Wuliangye Yibin and other regional baijiu producers. Moutai maintains dominant positioning through superior brand equity, pricing power, and production scale within the luxury baijiu segment.
Industry Context
Kweichow Moutai Co., Ltd. operates in Alcoholic Beverages - Premium Spirits/Baijiu.
Key facts
Founded: 1951 · Headquarters: Renhuai, China · Employees: N/A · Revenue: $25.26B · Market cap: $237B