Kri-Kri Milk Industry S.A. Overview
Pro stress-test →Kri-Kri Milk Industry is a Greek dairy producer specializing in yogurt, ice cream, and fresh milk products. Founded in 1954, the company operates from Serres in Northern Greece and exports to approximately 40 countries, generating revenues of approximately $340 million with a market capitalization near $919 million.
Strategic Profile
Pro stress-test →Kri-Kri competes on quality and value positioning, leveraging access to high-quality Greek milk and efficient automated production lines. The company maintains strong domestic distribution across Greek supermarkets and retail points, with growing private label segment presence and international expansion through established importers and owned warehouses.
Competitive Landscape
Pro stress-test →Kri-Kri operates in the competitive Greek and Balkan dairy market against larger regional and global players. Key competitive advantages include cost-efficient production, premium Greek milk sourcing, and diversified product portfolio (yogurt and ice cream). The company competes on quality and value, positioning between premium brands and expanding private label segment.
Industry Context
Kri-Kri Milk Industry S.A. operates in Dairy Products Manufacturing & Frozen Confections.
Key facts
Founded: 1954 · Headquarters: Serres, Greece · Employees: 644 · Revenue: $340M · Market cap: $919M