PT Bumi Berkah Boga (Kopi Kenangan) Overview
Pro stress-test →Kopi Kenangan is an Indonesian coffee company and coffeehouse chain founded in 2017, leveraging a tech-based 'grab & go' strategy to become Indonesia's fastest-growing coffee chain. The company is successful in filling the price gap between expensive coffee from international retail chains and packaged instant coffee served in traditional coffee stalls.
Strategic Profile
Pro stress-test →Known as Kenangan Coffee in overseas markets, the brand had 1,324 outlets across six countries including Singapore, Malaysia, Philippines, Australia, and India as of end of 2025. With around 1.5 million active users as of December 2025, the app has become the company's main growth driver, contributing nearly half of sales. The company adopts a data-driven, hyperlocal approach to craft beverages suited to each market, with different flavor profiles across regions.
Competitive Landscape
Pro stress-test →Kopi Kenangan's top competitors include Fore Coffee, Jago Coffee and ZUS Coffee. The company differentiates through localized flavor profiles, aggressive tech integration, and premium quality positioning at affordable price points, competing against both premium international chains (Starbucks) and traditional street coffee vendors.
Industry Context
PT Bumi Berkah Boga (Kopi Kenangan) operates in Food & Beverage / Coffee Retail / Specialty Coffee Chains.
Key facts
Founded: 2017 · Headquarters: Jakarta, Indonesia · Employees: 4605