KMD Brands Limited Overview
Pro stress-test →KMD Brands is a global outdoor, lifestyle and sports company and Certified B Corporation consisting of three iconic brands: Kathmandu, Rip Curl and Oboz. The company operates in New Zealand, Australia, North America, Europe, Southeast Asia, Japan, and Brazil.
Strategic Profile
Pro stress-test →The group has transformed from a leading Australasian retailer to a brand-led global multi-channel business through acquisition of Oboz (2018) and Rip Curl (2019). KMD Brands and each of its brands are Certified B Corporations, with the group achieving B Corp certification alongside all three brands in 2023.
Competitive Landscape
Pro stress-test →KMD Brands designs, markets, wholesales, and retails apparel, footwear, and equipment for surfing and the outdoors under the Kathmandu, Rip Curl, and Oboz brand names. Competes against global outdoor retailers (The North Face, Arc'teryx, Patagonia) in premium outdoor apparel; surf brands (Quiksilver, Billabong); and hiking footwear specialists.
Industry Context
KMD Brands Limited operates in Retail - Outdoor Apparel, Footwear & Equipment.
Key facts
Founded: 1987 · Headquarters: Christchurch, New Zealand · Employees: 1000-5000