King Digital Entertainment plc Overview
Pro stress-test →King Digital Entertainment is a leading mobile and social games company that has developed more than 200 exclusive games, offering them in over 200 countries and regions through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. The company is known for iconic franchises including Candy Crush and operates a portfolio of engaging games targeting casual players globally.
Strategic Profile
Pro stress-test →King has game studios in Stockholm, Malmö, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo, Shanghai and Bucharest. The company leverages a global development and operational footprint to create and monetize games across multiple platforms and demographics. King Digital Entertainment plc operates as a subsidiary of Activision Blizzard, Inc.
Competitive Landscape
Pro stress-test →King competes in the highly fragmented casual and mobile gaming market against companies like Zynga (owned by Take-Two Interactive), Playrix, Scopely, and Jam City. The competitive environment is characterized by significant barriers to success including user acquisition costs, network effects, and the dominance of a few hit titles. King's strength lies in its established franchises and monetization expertise, though the market remains highly competitive with continuous innovation required.
Industry Context
King Digital Entertainment plc operates in Mobile and Social Games.
Key facts
Founded: 2012 · Headquarters: Dublin, Ireland · Employees: 1,600 · Revenue: N/A · Market cap: N/A