Khaadi Overview
Pro stress-test →Khaadi is a Pakistani fashion and lifestyle brand, founded in December 1998. It is the largest fashion apparel brand in Pakistan operating in 4 countries and servicing customers globally through its eCommerce platform. The company describes its brand as having vibrant colors, intricate craftsmanship and a connection to Pakistani culture and heritage.
Strategic Profile
Pro stress-test →Khaadi is the first Pakistani fashion retail brand to establish a successful international presence with stores in the United Kingdom and Middle East. In 2024, Khaadi expanded its operations in the US with a 5,500-square-foot "Experience Store" at Tysons Corner Center in Virginia. The company combines traditional hand-woven fabrics with contemporary designs, positioning itself as a premium yet accessible brand in emerging markets with growing diaspora populations.
Competitive Landscape
Pro stress-test →Khaadi's competitors include Laam and others in the South Asian fashion retail space. Other competitors include Indian ethnic wear brands like Thevasa and Shree. Khaadi differentiates through heritage-rooted Pakistani craftsmanship, premium positioning, and successful international expansion that competitors have not yet matched at the same scale.
Industry Context
Khaadi operates in Fashion Retail / Ethnic Apparel.
Key facts
Founded: 1998 · Headquarters: Karachi, Pakistan · Revenue: $57.4M (2016 estimate)