Keurig Dr Pepper Inc. Overview
Pro stress-test →Keurig Dr Pepper is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands. The company operates through U.S. Refreshment Beverages, U.S. Coffee, and International segments, manufacturing branded concentrates, syrup, finished beverages, and K-Cup pods, single serve brewers, specialty coffee, and ready to drink coffee products.
Strategic Profile
Pro stress-test →KDP has reinvented itself into an aggressive, high-growth competitor in the functional beverage and energy space, with the strategic acquisition of GHOST Energy signaling intent to challenge incumbents like Monster Beverage and PepsiCo. The company is approaching the closing of the JDE Peet's acquisition in early Q2 and progressing towards a separation into two independent companies ("Beverage Co." and "Global Coffee Co.").
Competitive Landscape
Pro stress-test →KDP competes with Monster Beverage Corp and PepsiCo in the functional beverage and energy drink space. The 2018 merger created the third largest beverage company in North America. Key competitive positioning centers on securing majority stake in GHOST to elevate Dr Pepper to #2 spot in U.S. market.
Industry Context
Keurig Dr Pepper Inc. operates in Non-Alcoholic Beverages Manufacturing & Distribution.
Key facts
Founded: 1981 · Headquarters: Burlington, MA (with secondary HQ in Frisco, TX) · Employees: 26,000 · Revenue: $15B+