Kendra Scott Design, Inc. Overview
Pro stress-test →Kendra Scott Design is a leading fashion accessories brand offering customers a unique collection of necklaces, earrings, rings and bracelets as well as home goods and beauty products. Known initially for its gemstone designs, Scott has extended into new retail categories with Kendra Scott Eyewear launched in 2025.
Strategic Profile
Pro stress-test →The company has a significant e-commerce presence and more than 100 standalone retail stores throughout 36 states, with products sold in premier national retailers including Neiman Marcus, Nordstrom and Bloomingdale's and 900 specialty boutiques worldwide. The company continues to see success across all channels with increased traffic, double-digit revenue growth, and outperforming industry standards.
Competitive Landscape
Pro stress-test →Kendra Scott's top competitors include Lashbrook Designs, Dorsey and Porter Lyons. The brand competes in the fashion jewelry and accessories space against both established retail chains and emerging direct-to-consumer brands, with differentiation through founder leadership, personalization capabilities, and omnichannel distribution.
Industry Context
Kendra Scott Design, Inc. operates in Fashion & Jewelry Retail.
Key facts
Founded: 2002 · Headquarters: Austin, Texas · Employees: 3,200