Keller Williams Realty Overview
Pro stress-test →Keller Williams is an American technology and international real estate franchise with headquarters in Austin, Texas. The world's largest real estate franchise by agent count was ranked as the No. 1 real estate franchise brand in the U.S. by agent count, transaction sides, and sales volume. In 2026, KW secured the top spot for the ninth consecutive year by achieving $370.7 billion in U.S.-based sales volume.
Strategic Profile
Pro stress-test →Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. In March 2025, Keller Williams announced a strategic partnership with Stone Point Capital, with Stone Point investing capital to help fuel the company's continued growth and innovation. The company is the world's largest real estate franchise by agent count with more than 1,000 market center offices and 161,000 affiliated agents.
Competitive Landscape
Pro stress-test →Keller Williams is the largest real estate franchise in the United States by sales volume as of 2022. The company competes primarily with other national real estate franchises and independent brokerages. KW's competitive advantage stems from its agent-centric commission structure, comprehensive technology platform, and extensive training and education ecosystem. The company's market position has strengthened through focus on team-building, diversification into luxury and commercial segments, and strategic technology partnerships.
Industry Context
Keller Williams Realty operates in Real Estate Franchising and Brokerage.
Key facts
Founded: 1983 · Headquarters: Austin, Texas, US · Employees: 103,000 (as of March 2026) · Revenue: Over $500 million