JDE Peet's N.V. Overview
Pro stress-test →JDE Peet's is the world's largest pure-play coffee and tea group by revenue, with operations in more than 100 developed and emerging countries, formed from a 2019 merger between Jacobs Douwe Egberts and Peet's Coffee. Its portfolio includes over 50 brands spanning global labels such as Peet's, Jacobs, L'OR, Senseo, and Tassimo, plus regional brands like Douwe Egberts, Stumptown, Kenco, Moccona, and Intelligentsia.
Strategic Profile
Pro stress-test →The group employs a diverse go-to-market approach across consumer packaged goods, out-of-home, retail, and online sales channels. By emphasizing branding and differentiated offerings such as capsules, instant varieties and specialty roasts, the group seeks to maintain pricing power amid fluctuations in global coffee bean prices. On January 15, 2026, Keurig Dr Pepper announced a recommended public cash offer for JDE Peet's at EUR 31.85 per share.
Competitive Landscape
Pro stress-test →Key competitors include Paulig Group, Nestlé, Starbucks, and Lavazza. JDE Peet's differentiates through its portfolio breadth spanning mainstream to premium segments and its out-of-home channels. The company maintains significant out-of-home and professional business providing coffee solutions for offices, hotels, restaurants and cafés, which complements its retail presence and showcases brands in high-visibility locations.
Industry Context
JDE Peet's N.V. operates in Coffee & Tea Beverages.
Key facts
Founded: 1753 · Headquarters: Amsterdam, Netherlands · Employees: 21,143 · Revenue: $11.2B · Market cap: $18B