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Ituran Location and Control Ltd.: Business Overview, Financials & Competitive Analysis

Ituran Location and Control Ltd. provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. The company offers stolen vehicle recovery and tracking s...

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What's in This Report
Ituran Location and Control Ltd. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Ituran projects 155% upside by 2027, driven by subscriber growth, OEM partnerships, and a resilient recurring revenue...

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Industry Mobility Technology & Telematics
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Ituran Location and Control Ltd. Overview

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Ituran Location and Control Ltd. provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. The company offers stolen vehicle recovery and tracking services, fleet management services that enable customers to track and manage vehicles in real time, and locator services for protecting valuable merchandise and equipment.

Strategic Profile

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Ituran is positioned as a leading connected car technology provider in Israel and Latin America with reliable, high-margin subscription revenue. The company's subscriber base has grown to more than 2.5 million subscribers using its location-based services. The company's offerings include usage-based insurance and auto financing services integrated into its connected car platform.

Competitive Landscape

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Ituran is a leading provider of location-based services and telematics solutions, specializing in vehicle tracking and fleet management. The market includes Geotab, Samsara, Verizon Connect, and Omnitracs, though Ituran's strength lies in emerging markets, particularly Latin America and Israel, with strong recurring subscription revenue.

Industry Context

Ituran Location and Control Ltd. operates in Mobility Technology & Telematics.

Key facts

Founded: 1994 · Headquarters: Azor, Israel · Revenue: $369M (TTM) · Market cap: $845.9M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Ituran Location and Control Ltd..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Connected Fleet ManagementGPS fleet management platformOperations PlatformIoT and telematics platform for logisticsConnected Vehicle ServicesVerizon's fleet and mobile workforce managementFleet Management SoftwareTransportation and logistics management

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Industry context

Ituran Location and Control Ltd. operates in Mobility Technology & Telematics. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Ituran Location and Control Ltd. do?+
Ituran Location and Control Ltd. provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. The company offers stolen vehicle recovery and tracking s...
What is Ituran Location and Control Ltd.'s Cyborg Score?+
Ituran Location and Control Ltd. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Ituran Location and Control Ltd.'s main competitors?+
Named competitors include Connected Fleet Management, Operations Platform, Connected Vehicle Services, Fleet Management Software. The full competitive landscape is in the AskCyborg report.
How can I get the full Ituran Location and Control Ltd. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Ituran Location and Control Ltd. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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