Iterable, Inc. Overview
Pro stress-test →Iterable is an enterprise cross-channel marketing automation platform that lets users build personalized customer engagement campaigns across email, SMS, push notifications, in-app and app messages. Founded in 2013 by ex-Twitter engineer Justin Zhu and ex-Googler Andrew Boni, the company has grown into a unicorn powering billions of customer interactions at scale.
Strategic Profile
Pro stress-test →Iterable achieved $240M ARR in 2024, up from $200M in 2023, demonstrating consistent growth in the competitive marketing automation space. Valued at $2B with $342.2M in total funding across 6 rounds, Iterable competes on personalization depth and omnichannel capabilities while pursuing AI-driven product innovation.
Competitive Landscape
Pro stress-test →Iterable's top competitors include Zeta Global, Braze, and Appier Technologies. Other notable competitors include MoEngage, Retention Science, Localytics, Airship, and Insider. The market is crowded with both established incumbents (Salesforce Marketing Cloud, Adobe) and venture-backed point solutions (Attentive in SMS). Iterable differentiates through omnichannel depth, enterprise-grade personalization, and increasingly, AI-native product features.
Industry Context
Iterable, Inc. operates in Marketing automation platforms.
Key facts
Founded: 2013 · Headquarters: San Francisco, US · Employees: 867 (as of April 2026) · Revenue: $240M ARR (2024) · Market cap: $2B