Ipsos Overview
Pro stress-test →Ipsos is one of the world's leading market research and public opinion polling companies, serving approximately 5,000 clients across 90 markets with nearly 20,000 employees. Founded in 1975 and listed on Euronext Paris since 1999, the company delivers insights into consumer behavior, brand performance, and societal trends through surveys, polling, social media monitoring, and qualitative research.
Strategic Profile
Pro stress-test →Ipsos differentiates through multi-specialist capabilities combining primary research data with AI and behavioral science solutions, operating 75+ proprietary solutions. The company is strategically positioned in high-growth market research verticals including customer experience, healthcare innovation, and corporate reputation, with significant exposure to both consumer (49.2%) and public affairs sectors.
Competitive Landscape
Pro stress-test →Ipsos ranks as the world's third-largest research agency following the Synovate acquisition (2011). Primary competitors include Nielsen (audience measurement and retail analytics), Kantar (brand and consumer insights), and Qualtrics (experience management software). Ipsos differentiates through integrated solutions spanning surveys, social intelligence, and behavioral science, with particular strength in public affairs and healthcare verticals.
Industry Context
Ipsos operates in Market Research & Public Opinion Polling.
Key facts
Founded: 1975 · Headquarters: Paris, France · Employees: ~20,000 · Revenue: €2,524.7M (2025)