Invoca, Inc. Overview
Pro stress-test →Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. In March 2026, the company announced its expanded AI agent capabilities, including the first AI voice agent powered by the full buyer journey. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth.
Strategic Profile
Pro stress-test →Invoca has raised $202M in funding with a current valuation of $1.1B, having become a unicorn in 2022, reaching the milestone in 14 years. The company has acquired 2 companies including Symbl and DialogTech. As of February 2026, Invoca has approximately 390 employees across 4 continents.
Competitive Landscape
Pro stress-test →Invoca competes in the conversation intelligence and marketing technology space with rivals including CallRail, CallMiner, and Talkdesk. Its focus on connecting offline phone conversations to digital marketing attribution gives it differentiation in verticals like financial services, healthcare, and telecom where call conversion is critical to revenue. The competitive advantage lies in first-party data AI and deep integrations, though the market remains fragmented with both specialized call intelligence players and broader contact center platforms.
Industry Context
Invoca, Inc. operates in Conversation intelligence and revenue attribution software.
Key facts
Founded: 2008 · Headquarters: Santa Barbara, US · Employees: ~390 · Revenue: $250-500M (estimated) · Market cap: N/A