Intex Recreation Corp. Overview
Pro stress-test →Intex Recreation Corp. distributes airbeds, above ground pools, spas, toys, furniture, boats and more. The company is the exclusive sales associate and distributor of INTEX branded products in the United States and Canada. With a 50+ year heritage, Intex is a leading player in the affordable recreational products market, serving diverse retail channels from mass market to specialty retailers.
Strategic Profile
Pro stress-test →Intex is a leading brand in Above Ground Swimming Pools, Air Mattresses and PVC inflatable products with over 50 years of history, maintaining high standards for safety, quality and value. The company designs, manufactures, markets and sells INTEX products in 110 countries worldwide, with all products exclusively manufactured in China with in-house quality assurance and control departments. The company sells to multiple classes of retail including mass market, internet, club, sporting goods, grocery, toy, housewares, department, as well as local distributors.
Competitive Landscape
Pro stress-test →The above-ground pool and recreational inflatable market includes competitors such as Bestway (private, owned by Jiangsu Bestway), Intex's closest competitor in pools and inflatables; Coleman (Newell Brands subsidiary) offering camping and outdoor recreational products; and specialized suppliers like Summer Waves. Intex's competitive advantage lies in its comprehensive product portfolio, established retail relationships, and strong brand equity in the mid-market recreational segment.
Industry Context
Intex Recreation Corp. operates in Recreational equipment distribution.
Key facts
Founded: 1975 · Headquarters: Long Beach, US · Employees: 500-1,000 · Revenue: N/A