Interactive Investor Limited Overview
Pro stress-test →Interactive Investor (ii) is the UK's most popular flat-fee investment platform offering pensions, ISAs and general investment accounts for a monthly subscription fee. The platform has been in business for over 25 years and looks after almost £85 billion on behalf of 500,000 customers. UK-based global investment company abrdn acquired 100% of interactive investor in 2021.
Strategic Profile
Pro stress-test →Interactive Investor is the UK's leading flat-fee investment platform that continues to lead the way in flat-fee investing, helping investors keep the money they make. The company appeals to investors who prefer flat monthly fees rather than charges based on the size of their portfolio, with flat fees making long-term costs easier to predict and substantially cheaper once accounts reach around £30,000–£50,000.
Competitive Landscape
Pro stress-test →Interactive Investor competes with major players such as Hargreaves Lansdown, Bestinvest, and Charles Stanley. The platform is the second largest investing platform in the UK after Hargreaves Lansdown. Interactive Investor is best positioned for cost-conscious investors with medium to large portfolios, thanks to its flat-fee pricing which often works out cheaper than percentage-based ISA fees or SIPP fees on rival platforms.
Industry Context
Interactive Investor Limited operates in Retail investment platforms / Online brokerage.
Key facts
Founded: 1995 · Headquarters: Manchester, UK · Employees: N/A · Revenue: N/A · Market cap: N/A