Infobip Overview
Pro stress-test →Infobip specializes in omnichannel engagement powering a range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security. Founded on 13 April 2006 by Silvio Kutić and Izabel Jelenić in Vodnjan, Croatia, with a €25,000 loan, Infobip bootstrapped to a billion-dollar valuation before its first external funding round in 2020, growing from core SMS into an omnichannel communications platform spanning more than 15 natively integrated channels.
Strategic Profile
Pro stress-test →Infobip has been consistently recognized for its innovation and market position, earning the title of No. 1 CPaaS provider in the 2024 MetriRank report and Leader status in the 2023, 2024, and 2025 Gartner Magic Quadrant for CPaaS. Infobip predicts agentic AI will define the next decade of customer communication with personal AI agents autonomously managing complex customer interactions, from booking travel to resolving billing issues, communicating directly with a brand's own AI systems by 2030.
Competitive Landscape
Pro stress-test →Unifonic, Salesforce, SendBird, Cequens, and Mitto (Switzerland) are some competitors of Infobip. Top competitors include companies like Zendesk, Freshworks and RingCentral. Infobip maintains market leadership as the #1 CPaaS provider while facing competition from both established telecommunications companies and emerging cloud communications platforms.
Industry Context
Infobip operates in Cloud Communications Platform as a Service (CPaaS).
Key facts
Founded: 2006 · Headquarters: Zagreb, Croatia · Employees: 3,400-3,700 · Revenue: $2.3B · Market cap: $10B