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Immersion Corporation: Business Overview, Financials & Competitive Analysis

Immersion Corporation engages in the business of intellectual property that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company accelerates and scales haptic ex...

Analyst-debate audio for Immersion Corporation

AskCyborg analysts argue the bull and bear cases for Immersion Corporation across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Immersion Corporation OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Strong core haptics IP licensing business with transformational BNED acquisition, but regulatory/compliance challenges and...

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Industry Haptic Technology / IP Licensing & Education Services
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Immersion Corporation Overview

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Immersion Corporation engages in the business of intellectual property that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company accelerates and scales haptic experiences by providing haptic technology for mobile, automotive, gaming, and consumer electronics.

Strategic Profile

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By 2014, the company had amassed over 1,650 issued or pending patents worldwide related to haptic technology. In June 2024, the company acquired a controlling interest in Barnes & Noble Education, a contract operator of physical and virtual bookstores for college and university campuses and K-12 institutions, and a textbook wholesaler and inventory management hardware and software provider. The core business model centers on patent licensing and technology integration.

Competitive Landscape

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Immersion has successfully licensed technology to major players including Apple, Nintendo, and Meta, while also pursuing litigation against competitors including Valve for patent infringement. The company operates in the growing haptics ecosystem where it competes as both a licensor and an IP rights holder against consolidated technology companies integrating haptic capabilities in-house.

Industry Context

Immersion Corporation operates in Haptic Technology / IP Licensing & Education Services.

Key facts

Founded: 1993 · Headquarters: Aventura, Florida, US · Revenue: $474.8M (Q3 FY2025)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Immersion Corporation.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Haptic Feedback TechnologyIntegrated haptic engines in iPhone, Apple Watch, and AirPodsHD Rumble TechnologyLicensed haptic technology in Nintendo Switch controllersVibration ControlsDualSense haptic feedback and adaptive triggersHaptic IntegrationHaptic features in Meta gaming controllers (subject to Immersion litigation)

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Industry context

Immersion Corporation operates in Haptic Technology / IP Licensing & Education Services. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Immersion Corporation do?+
Immersion Corporation engages in the business of intellectual property that engages users' sense of touch when operating digital devices in North America, Europe, and Asia. The company accelerates and scales haptic ex...
What is Immersion Corporation's Cyborg Score?+
Immersion Corporation has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Immersion Corporation's main competitors?+
Named competitors include Haptic Feedback Technology, HD Rumble Technology, Vibration Controls, Haptic Integration. The full competitive landscape is in the AskCyborg report.
How can I get the full Immersion Corporation research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Immersion Corporation research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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