IGAWorks Overview
Pro stress-test →IGAWorks offers mobile data analysis, marketing automation, and machine learning-based data management platforms, as well as programmatic advertising platforms that enable actionable insights and data monetization. Founded in 2006 and based in Seoul, South Korea, the company has evolved into a full-stack data-tech player serving the digital marketing and advertising technology sectors.
Strategic Profile
Pro stress-test →In a strategic transformation, IGAWorks separated its advertising agency business from its data platform business to become an AI-based data tech company, with the decision rooted in the need for an independent data platform free from specific interests in an AI-centric market. The company serves over 13,000 mobile apps and leverages proprietary AI-driven technologies to differentiate itself in a competitive landscape dominated by global players.
Competitive Landscape
Pro stress-test →IGAWorks competes against established players including AppsFlyer, Singular, Adjust, Branch, Liftoff, and Moloco in the mobile marketing attribution and analytics space. The company differentiates through strong domestic market penetration in Korea, proprietary mobile data assets, and AI-driven insights, though global competitors enjoy broader geographic reach and larger scale. IGAWorks' strategic focus on becoming an independent data platform positioning it to compete in the broader data management and CDP/DMP market.
Industry Context
IGAWorks operates in Mobile Marketing Attribution and Analytics Platforms.
Key facts
Founded: 2006 · Headquarters: Seoul, South Korea · Employees: 51-200 · Revenue: $21.2M (2025 reported); ₩121.3B (2024 reported) · Market cap: N/A