Huron Valley Financial, Inc. Overview
Pro stress-test →Huron Valley Financial of Ann Arbor was locally owned and served the Ann Arbor, Michigan community since 1997. The company offered a large portfolio of financial services and loan options, including conventional and jumbo financing, FHA, rural development, renovation loans, construction loans, and reverse mortgages for seniors. In March 2019, the company's assets and workforce were acquired by University Lending Group.
Strategic Profile
Pro stress-test →The company was Washtenaw County's #1 locally based first mortgage loan originator in both 2018 and 2017. HVF was the #19 reverse mortgage lender nationwide in 2018 based on volume of loans originated. The firm positioned itself as a community-focused lender offering personalized service and a broad portfolio of mortgage products to southeast Michigan customers.
Competitive Landscape
Pro stress-test →HVF competed in the regional mortgage origination market against regional and national lenders including Alpha Mortgage, Standard Mortgage, Universal Lending, and Regency Mortgage Corp. The company differentiated through personalized service, community focus, and a broad product portfolio including niche offerings like doctor and professional loans and reverse mortgages.
Industry Context
Huron Valley Financial, Inc. operates in Mortgage origination and residential lending.
Key facts
Founded: 1997 · Headquarters: Ann Arbor, US · Employees: 52-90