Hisense Visual Technology Co., Ltd. Overview
Pro stress-test →Hisense Visual Technology engages in the research and development, production, and sales of display chips and internet operation services in China and internationally. The company provides smart display terminals; laser display, commercial display, cloud service, chip business and other new display products. In 2022, Hisense was recognized as the largest TV manufacturer in the world by sales volume.
Strategic Profile
Pro stress-test →The company operates under the Hisense, Toshiba and Vidda brands, giving it diversified market reach. In 2024, Hisense Visual Technology's revenue was 58.53 billion, an increase of 9.17% compared to the previous year's 53.62 billion. The company maintains strong dividend discipline and competitive positioning in consumer electronics and display technologies globally.
Competitive Landscape
Pro stress-test →Hisense competes with major global consumer electronics manufacturers including Samsung, LG, Sony, and TCL in television and display markets. The company differentiates through proprietary ULED technology, laser TV innovation, and strategic brand portfolio (Hisense, Toshiba, Vidda). Its position as the world's largest TV manufacturer by volume provides significant scale advantages, though competition intensifies as display technology becomes increasingly commoditized.
Industry Context
Hisense Visual Technology Co., Ltd. operates in Consumer Electronics & Display Technology.
Key facts
Founded: 1969 · Headquarters: Qingdao, China · Employees: 18,100 · Revenue: CNY 58.53B (2024) · Market cap: CNY 31.032B (~USD 4.3B)