Hightouch Overview
Pro stress-test →Hightouch is an AI-powered marketing and customer data platform that helps teams create, personalize, and launch omnichannel campaigns using real-time customer data and automation. Known as a key company defining the Composable CDP space, Hightouch has spent six years building marketing technology on the data warehouse to help marketers self-serve audiences, orchestrate journeys, and activate data across channels.
Strategic Profile
Pro stress-test →Hightouch is a specialist in data and AI for marketing valued at $2.75 billion following its April 2026 Series D funding round. The company positions itself as both a place where marketers work directly and the core infrastructure their AI tools run on. The firm has reached $100 million in annual recurring revenue and is among the fastest-growing startups in marketing.
Competitive Landscape
Pro stress-test →Census, Ascent360, Amperity, BlueConic, and Localytics are among Hightouch's competitors. Hightouch differentiates through its focus on composable CDP architecture built on top of existing data warehouses and agentic AI capabilities for campaign orchestration. The company competes in the broader marketing technology and customer data infrastructure space against both pure-play CDPs and broader martech platforms.
Industry Context
Hightouch operates in Composable Customer Data Platforms.
Key facts
Founded: 2019 · Headquarters: San Francisco, US · Employees: 300+ · Revenue: $100M ARR · Market cap: $2.75B (April 2026 valuation)