Hertz Global Holdings, Inc. Overview
Pro stress-test →Hertz Global Holdings is one of the world's leading car rental and mobility solutions providers, operating Hertz, Dollar, Thrifty, and Firefly rental brands across 11,000 locations in 160 countries, while also running Hertz Car Sales and Hertz 24/7 car-sharing services in Europe. The company generated $8.5 billion in revenue for full-year 2025, reflecting sequential improvement in pricing and its strongest year-over-year revenue performance since Q1 2024.
Strategic Profile
Pro stress-test →2025 was a critical year in Hertz's transformation, demonstrating that structural improvements are permanent while headwinds are transitory. The company is focused on growing the off-airport and mobility business while accelerating revenue growth and maintaining disciplined cost management. Hertz has achieved investment-grade credit rating (BBB− from S&P Global) as of 2025-2026, enabling lower-cost borrowing and reinforcing financial independence.
Competitive Landscape
Pro stress-test →Hertz operates as the second-largest rental car holding company in the U.S. with 36% market share, and as one of the largest worldwide by sales, locations, and fleet size across 160 countries. Primary competitors include Avis Budget Group and Enterprise Holdings, with differentiation through brand portfolio strength and global scale.
Industry Context
Hertz Global Holdings, Inc. operates in Vehicle Rental and Mobility Solutions.
Key facts
Founded: 1918 · Headquarters: Estero, Florida, US · Revenue: $8.5B · Market cap: N/A