Hennes & Mauritz AB Overview
Pro stress-test →Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. The company operates around 4,200 stores globally, of which the bulk are H&M brand stores.
Strategic Profile
Pro stress-test →Its flagship H&M brand accounts for most of the revenue, but the newer brands (COS, &Other Stories, Monki, Weekday, and Arket) are growing a bit faster. Around 66% of revenue is generated in Europe and Africa, 12% in Asia and Oceania, and 22% in North and South America. The retailer achieved its long-held goal of hitting an operating profit margin of over 10% through tight cost controls and upgraded collections (January 2026).
Competitive Landscape
Pro stress-test →H&M commands low-single-digit market share in a fragmented global apparel market. Key competitors include Adidas and Truworths International. The company faces competition from both established fast-fashion retailers and emerging direct-to-consumer digital brands.
Industry Context
Hennes & Mauritz AB operates in Retail / Apparel & Fashion.
Key facts
Founded: 1947 · Headquarters: Stockholm, Sweden · Revenue: $23.4B · Market cap: $27.3B