Helen of Troy Limited Overview
Pro stress-test →Helen of Troy is a leading global consumer products company offering creative products and solutions through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. The company operates with $1.908 billion in sales in fiscal 2025 and over 1,883 full-time associates around the world.
Strategic Profile
Pro stress-test →Helen of Troy operates in two reportable business segments: Beauty & Wellness and Home & Outdoor. The company has built leading market positions through new product innovation, product quality, and competitive pricing. In October 2024, the company introduced its strategic plan "Elevate for Growth" spanning fiscal 2025 to 2030, designed to create significant value by focusing on attractive opportunities, advancing brand building and retailer partnerships, and leveraging the scale and capability of an empowered operating company.
Competitive Landscape
Pro stress-test →Helen of Troy significantly underperformed the US Consumer Durables industry (down 70% vs -11.2% for industry) and the overall US Market (up 13.4%) over the past year. The company competes in home products (against OXO competitors like Riedel, Cuisinart), beauty appliances (Dyson, Revox), and wellness devices (Honeywell, Philips). Key competitive challenge: margin pressure from tariffs and consumer shift to value-oriented products.
Industry Context
Helen of Troy Limited operates in Consumer Durables / Branded Consumer Products.
Key facts
Founded: 1968 · Headquarters: El Paso, Texas (incorporated), Hamilton, Bermuda (domiciled) · Employees: 1,883 · Revenue: $1.908B