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Hasbro, Inc.: Business Overview, Financials & Competitive Analysis

Hasbro operates as a toy and game company offering trading cards, collectibles, action figures, dolls, play sets, preschool toys, plush products, vehicles, sports action products, and licensed products such as apparel...

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AskCyborg analysts argue the bull and bear cases for Hasbro, Inc. across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Hasbro, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Hasbro is successfully pivoting to high-margin digital gaming while maintaining iconic physical toy brands, supported by...

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Industry Consumer Discretionary / Toys & Gaming
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Hasbro, Inc. Overview

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Hasbro operates as a toy and game company offering trading cards, collectibles, action figures, dolls, play sets, preschool toys, plush products, vehicles, sports action products, and licensed products such as apparel, publishing, home goods and electronics. The company reported full year 2025 results showing revenue up 14% and adjusted operating profit of $1,140 million, a 36% increase versus prior year.

Strategic Profile

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Wizards of the Coast and Digital Gaming grew 45% with MAGIC revenue up 59%, positioning the company as a leader in collectible trading cards and digital gaming experiences. The company is focusing on expanding its digital gaming segment and has announced a $1 billion share repurchase plan, signaling confidence in shareholder returns while investing in growth.

Competitive Landscape

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Primary competitors include Mattel and Funko in toys and collectibles. Hasbro differentiates through iconic brands like MAGIC: THE GATHERING, DUNGEONS & DRAGONS, TRANSFORMERS, and NERF, combined with digital gaming expansion and entertainment content creation.

Industry Context

Hasbro, Inc. operates in Consumer Discretionary / Toys & Gaming.

Key facts

Founded: 1923 · Headquarters: Pawtucket, US · Revenue: $4.35B · Market cap: $14.4B

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The top findings that survived the multi-agent debate for Hasbro, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

MattelLeading toy manufacturer with iconic brands like Barbie and Hot Wheels→FunkoPop culture collectibles and collectible figures→LEGOPremium building systems and collectible toys→

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Industry context

Hasbro, Inc. operates in Consumer Discretionary / Toys & Gaming. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Hasbro, Inc. do?+
Hasbro operates as a toy and game company offering trading cards, collectibles, action figures, dolls, play sets, preschool toys, plush products, vehicles, sports action products, and licensed products such as apparel...
What is Hasbro, Inc.'s Cyborg Score?+
Hasbro, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Hasbro, Inc.'s main competitors?+
Named competitors include Mattel, Funko, LEGO. The full competitive landscape is in the AskCyborg report.
How can I get the full Hasbro, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Hasbro, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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