Hankook Tire & Technology Co., Ltd. Overview
Pro stress-test →Hankook Tire & Technology Co., Ltd. is a leading global tire manufacturer within the Hankook & Company Group and the exclusive rally tire supplier to the FIA World Rally Championship. The company produces and sells automotive tires under the Hankook, Laufenn, Aurora, and Kingstar brands. It is the seventh-largest tire company in the world.
Strategic Profile
Pro stress-test →The tire division generated $7 billion in sales and $1.1 billion in operating profit during 2025, with the highest quarterly revenue on record of around $1.85 billion in tire sales and an operating margin of 17% in Q4 2025. The company is expanding its original equipment supply across key models from major automakers including Lucid, Porsche, BMW, Audi, Ford, and GMC, with plans to accelerate North American market strategy through a diversified product portfolio.
Competitive Landscape
Pro stress-test →Key competitors include Nexen Tire, Kumho Tire, Bridgestone, TVS Srichakra, and JK Tyre & Industries. Hankook differentiates through motorsport partnerships (WRC, Formula E, TGL), premium brand positioning, and strategic capacity expansion in high-growth markets. Largest end markets by tire sales are Europe, the Americas, and China.
Industry Context
Hankook Tire & Technology Co., Ltd. operates in Automotive Tires & Rubber Products.
Key facts
Founded: 1941 · Headquarters: Seongnam, South Korea · Employees: 6,499 · Revenue: $14.5B · Market cap: $4.84B