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Groupon, Inc.: Business Overview, Financials & Competitive Analysis

Groupon is an online marketplace that acts as the middleman between consumers and merchants, offering daily deals from local merchants. The company is undergoing strategic transformation focused on quality experiences...

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AskCyborg analysts argue the bull and bear cases for Groupon, Inc. across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Groupon, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Turnaround in progress with AI-driven platform modernization and strong billings momentum, but execution risk remains on...

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Industry E-commerce / Digital Marketplaces / Local Services & Experiences
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Groupon, Inc. Overview

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Groupon is an online marketplace that acts as the middleman between consumers and merchants, offering daily deals from local merchants. The company is undergoing strategic transformation focused on quality experiences, hyperlocal strategies, and leveraging AI across operations.

Strategic Profile

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Groupon is experiencing momentum with 18% local billings growth in Q3 and has added 1 million net new active customers over the past four quarters. The company is pursuing long-term growth over 20% through investments in technology, supply-side expansion, and marketing, with a goal to maintain flat cash SG&A.

Competitive Landscape

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Groupon operates as a scaled two-sided marketplace connecting consumers to merchants. The company competes in the local experiences and deals category against platforms like LivingSocial, TravelZoo, and regional players, while also competing with direct merchant booking and broader e-commerce marketplaces.

Industry Context

Groupon, Inc. operates in E-commerce / Digital Marketplaces / Local Services & Experiences.

Key facts

Founded: 2008 · Headquarters: Chicago, Illinois · Revenue: $496M (trailing 12-month as of Sep 30, 2025) · Market cap: $524M (as of Feb 26, 2026)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Groupon, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Local Experiences & DealsDaily deals platform for local activities and experiences→Travel Deals & PackagesTravel, entertainment, and local experiences deals→Merchant Booking PlatformsDirect restaurant reservation and discovery platform→General E-commerceBroad marketplace with deals and local offerings→

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Industry context

Groupon, Inc. operates in E-commerce / Digital Marketplaces / Local Services & Experiences. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Groupon, Inc. do?+
Groupon is an online marketplace that acts as the middleman between consumers and merchants, offering daily deals from local merchants. The company is undergoing strategic transformation focused on quality experiences...
What is Groupon, Inc.'s Cyborg Score?+
Groupon, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Groupon, Inc.'s main competitors?+
Named competitors include Local Experiences & Deals, Travel Deals & Packages, Merchant Booking Platforms, General E-commerce. The full competitive landscape is in the AskCyborg report.
How can I get the full Groupon, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Groupon, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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