✨ Free AI Report
GroundTruth (acquired by ZeroToOne.AI): Key Facts, Business Model & Financial Analysis Read the overview below or get the full interactive report with Cyborg Score, analyst debate audio & saved-company playlists — free, no credit card.
Get Free Report →
Home Research Preview GroundTruth (acquired by ZeroToOne.AI)
Research Preview

GroundTruth (acquired by ZeroToOne.AI): Business Overview, Financials & Competitive Analysis

GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business r...

Analyst-debate audio for GroundTruth (acquired by ZeroToOne.AI)

AskCyborg analysts argue the bull and bear cases for GroundTruth (acquired by ZeroToOne.AI) across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

Play the free intro →
Free intro · Pro unlocks the full analyst debate
What's in This Report
GroundTruth (acquired by ZeroToOne.AI) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
Get Interactive Report Freeor start reading below
7/ 10Strong

Cyborg Score thesis

Location-data monetization and visit-attribution focus provide defensible positioning in post-cookie advertising; acquisition...

Read the full analyst-debate transcript →
Industry Location-based advertising technology
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
AI-Verified Research
30+ Page Report

Get the Latest GroundTruth (acquired by ZeroToOne.AI) Report

Up-to-date AI-powered research, analyst debate audio & saved-company playlists

Get Current Report Free
✓ No credit card required
or get it by email

GroundTruth (acquired by ZeroToOne.AI) Overview

Pro stress-test →

GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business results. GroundTruth is now part of ZeroToOne.AI (March 2026).

Strategic Profile

Pro stress-test →

The platform creates targeted advertising campaigns across all screens using observed real-world consumer behavior, including location and purchase data, to measure how consumers respond and uncover unique insights to optimize marketing efforts. GroundTruth's award-winning location-based ad platform delivers a high return on ad spend by driving visits from target audience segments.

Competitive Landscape

Pro stress-test →

GroundTruth competes in the location-based targeting and demand-side platform (DSP) market with capabilities including campaign management, geofencing, geotargeting, audience targeting, campaign analytics, real-time analytics, ROI tracking, conversion tracking, attribution modeling, and reporting. Primary competitors include traditional DSPs (The Trade Desk, Xandr), location-tech providers (Foursquare, Facteus), and emerging location-AI platforms.

Industry Context

GroundTruth (acquired by ZeroToOne.AI) operates in Location-based advertising technology.

Key facts

Founded: 2009 (as xAd, rebranded to GroundTruth) · Headquarters: New York, US · Employees: 34,188 followers on LinkedIn

What the analysts stress-tested

The top findings that survived the multi-agent debate for GroundTruth (acquired by ZeroToOne.AI).

+2 more stress-tested counter-arguments unlock with Pro. Read the full analyst debate →

Recent developments

Material events tracked by the AskCyborg corpus.

Get alerted when GroundTruth (acquired by ZeroToOne.AI) has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

The Trade DeskIndependent DSP for programmatic display and video advertising→FoursquareLocation intelligence and mapping for advertising and analytics→XandrMicrosoft's programmatic advertising platform (formerly AppNexus)→

Compare GroundTruth (acquired by ZeroToOne.AI) with another company

Pick any company in the AskCyborg corpus to see side-by-side Cyborg Scores and insights.

vs
Side-by-side opens in your AskCyborg account

Industry context

GroundTruth (acquired by ZeroToOne.AI) operates in Location-based advertising technology. See how the rest of the sector scores on the Cyborg framework.

Browse Location-based advertising technology research →
NEW · MCP server

Ask your AI assistant about GroundTruth (acquired by ZeroToOne.AI)

Install the free AskCyborg MCP server in Claude, Cursor, Cline, Continue, or Windsurf and ask any of these in-line:

“Compare GroundTruth (acquired by ZeroToOne.AI) and its top competitor on Cyborg Score”
“What did GroundTruth (acquired by ZeroToOne.AI) do this quarter?”
“Is GroundTruth (acquired by ZeroToOne.AI) a defensible business in 5 years?”
Install the MCP server (10 sec) →
Free, anonymous, no API key required

How AskCyborg builds confidence

⚔

Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

📊

Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

🔗

Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

🔒

Free tier is free

No credit card to read the research. Pro adds saved-company audio playlists, monitoring, audio briefings on demand, and PDF export for $39/mo annual.

Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does GroundTruth (acquired by ZeroToOne.AI) do?+
GroundTruth is the leading performance platform that turns location and predictive intelligence into verifiable real-world results. GroundTruth is a media platform that drives in-store visits and other real business r...
What is GroundTruth (acquired by ZeroToOne.AI)'s Cyborg Score?+
GroundTruth (acquired by ZeroToOne.AI) has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are GroundTruth (acquired by ZeroToOne.AI)'s main competitors?+
Named competitors include The Trade Desk, Foursquare, Xandr. The full competitive landscape is in the AskCyborg report.
How can I get the full GroundTruth (acquired by ZeroToOne.AI) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the GroundTruth (acquired by ZeroToOne.AI) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

Track GroundTruth (acquired by ZeroToOne.AI) over time

Pro members get saved-company audio playlists, Cyborg Score recalibrations, and monitoring for material events across the AskCyborg corpus.

See Pro features
From $39/mo annual

Top-scored companies on AskCyborg

Other strong performers across the analyst-debate framework. Click any to see their research report.

9Phnom Penh Water Supply Authority9ESCO Technologies Inc.9Evolution Mining Limited9CoreWeave, Inc.9Nintendo Co., Ltd.9Waste Management, Inc.9CrowdStrike Holdings, Inc.9SK Hynix Inc.9Kweichow Moutai Co., Ltd.9Apple Inc.8Domino's Pizza, Inc.8Pro-Dex, Inc.8Palladyne AI Corp.8Mo-BRUK S.A.8Kuwait Reinsurance Company K.S.C.P.8Red River Bancshares, Inc.8PTC India Limited8IsoEnergy Ltd.