Gradeup (BYJU'S Exam Prep) Overview
Pro stress-test →Gradeup operates in the education technology sector, specializing in online test preparation for competitive exams. The platform was acquired by Byju's, the world's most valuable edtech company with a valuation of $16.5 billion. The company now operates as BYJU'S Exam Prep, serving millions of aspirants across India preparing for government jobs, entrance exams, and professional certifications.
Strategic Profile
Pro stress-test →Gradeup is rebranded as Byju's Exam Prep and caters to students preparing for over 150 exams over 25 exam categories. With 3 crore+ registered aspirants, 2.5 crore downloads & 50,000+ selections, the platform aims to become India's #1 trusted brand for exam preparation. As part of Byju's portfolio, it benefits from integration with Aakash Educational Services and enhanced learning infrastructure.
Competitive Landscape
Pro stress-test →Gradeup competes in India's online test preparation market alongside platforms including Unacademy, Adda247, Career Power, Doubtnut, and traditional coaching institutes. The acquisition by Byju's positions Gradeup to challenge Unacademy and other standalone test-prep players by leveraging Byju's distribution, content library, and brand, while serving the specific niche of competitive exam preparation. Byju's aims to increase market share in the $180B Indian education sector.
Industry Context
Gradeup (BYJU'S Exam Prep) operates in Online competitive exam preparation platforms.
Key facts
Founded: 2015 · Headquarters: Noida, Uttar Pradesh, India · Employees: 150-430 · Revenue: N/A · Market cap: N/A